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What Materials Do Homebuyers Prefer When Building a Home?

Houston, TX - In a recent nationwide survey, 98% of homebuyers chose Genuine Fired Clay Brick made in the US over both imported brick from Mexico and “crick”, which is merely concrete shaped like brick.

Proven to be one of the longest-lasting building materials in the world, clay brick provides builders and homeowners with sustainability, energy efficiency, fire resistance, improved air quality and lower maintenance costs. So, as the survey participants have identified, Genuine Fired Clay Brick is the homeowner’s choice in exterior siding materials.

Several unmatched characteristics of brick include:

Durability: Brick’s long life expectancy of 100 plus years offers builders and building owners a strong, lasting, sound structure, outlasting many other building materials. It rarely needs repair, and doesn’t need to be repainted or washed, resulting in low maintenance costs.  Many of the world’s oldest free standing structures, like the Great Wall of China , are built from clay brick.

Availability: The raw materials found in brick, such as clay, are abundant and locally available, making it less environmentally intrusive to extract, and more efficient to transport and distribute to local markets across Texas.

Energy Efficiency: With electric rates on the rise in Texas, it is good to know that your house built with Genuine Fired Clay brick could help you save money.  Brick is a great insulator, as it slows the transfer of heat and cold through exterior walls, thus conserving energy and maintaining low energy bills.

Fire/Weather Resistant: Clay bricks are fire resistant, and produced in kilns with temperatures exceeding 1,800 degrees Fahrenheit. If exposed to fire, brick will not release toxins into the air. Brick is also weather and water resistant, enabling it to withstand harsh weather conditions.  Wind tests have shown that brick resists air born materials far greater than fiber cement siding and vinyl siding, resulting in lower fire and windstorm insurance premiums for homes built with clay brick.   

Air Quality: As it is resistant to water, brick is not susceptible to mold, allowing for improved air quality.  The primary ingredient in clay brick is yes, you guessed it, clay.  Clay is a naturally occurring material that is found in the earth, so it is one of the most environmentally friendly building materials around.   

Recyclable: Everyone is becoming more aware of the need to protect the environment from unnecessary landfill materials.  So, it’s good to know that clay bricks can be salvaged, by crushing them to produce new bricks, mulch or filler.

Building a home with brick will have financial benefits as well as ecological ones. Not only are home insurance rates often lower on brick homes, using brick on a home exterior helps protect your investment by increasing a home’s resale value, often a primary selling point. Brick's attraction and practicality are always a plus when you resell a home, and on average, it will add 6% to the resale value.

Strong competitors to the environmentally-friendly natural brick are brick products imported from Mexico and artificial brick. Imported brick might seem a more cost-effective alternative, but it is not made according to the same strict standards set by the American Society for Testing and Materials. Artificial brick, or concrete shaped like brick, also known as “crick,” is composed of cement, limestone and sand. It’s natural, dull gray coloring is combined with pigments and shaped into brick blocks. Because of this process, the color can fade, and the material becomes vulnerable to the environment.

In constructing a responsibly sound building, the effects and results of how the building is designed and built are a major consideration. Using genuine fired-clay brick in the construction of a building has a positive impact on the occupants’ quality of life, increasing the feeling of personal security and safety all around. These facts have led consumers to pick Genuine Fired Clay Bricks over other competitive products for home construction, leading to better quality homes that are aesthetically pleasing, practical and efficient.


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